I have been working in PR for some 7 or so years now, but before that I studied a Bachelor of Arts (Communication) at The University of Newcastle. I really enjoyed my degree and got a lot out of it, but reading this post on The Good, The Bad, The Spin, a US based PR blog, makes some really good points.
Basically the post makes the point that PR is a business function and has much more to do with marketing, sales and target audiences than it does with journalism – so then why is the basis of a degree in PR journalism and not business?
Were I to have my time over again I would take a business/marketing degree over a PR degree – much more useful in my life as a PR than understanding how to lay a page out for a magazine.
Technorati Tags: PR,Journalism
