Posts from ‘December, 2008’

Should PR be taught in with business not media classes?

I have been working in PR for some 7 or so years now, but before that I studied a Bachelor of Arts (Communication) at The University of Newcastle. I really enjoyed my degree and got a lot out of it, but reading this post on The Good, The Bad, The Spin, a US based PR blog, makes some really good points.

Basically the post makes the point that PR is a business function and has much more to do with marketing, sales and target audiences than it does with journalism – so then why is the basis of a degree in PR journalism and not business?

Were I to have my time over again I would take a business/marketing degree over a PR degree – much more useful in my life as a PR than understanding how to lay a page out for a magazine.
Technorati Tags: PR,Journalism

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No Clean Feed Mr Rudd, please consider the alternatives

Dear Mr Rudd,

I was oh so excited when you came to power. Hell I even came out of my blogging wilderness to post an albeit rather short post about it.

You immediately ratified the Kyoto Protocol for Australia, promptly set about apologising to the indigenous people of Australia, and you admitted that going to war in Iraq was wrong and committed to pulling the troops out of Iraq. You then fixed some of the most harsh industrial relations reforms from the previous Howard government and hosted the 2020 summit, which may have been little more than a PR stunt, but was none the less a very successful one.

Having done all these good and impressive things your approval rating soared to 71% – the highest ever recorded according to Neilsen.

But I must object to some things you have done in the recent past.

The opening of The Easter Island detention centre and the commitment to make a measly 5% reduction on 2000 level carbon emissions seems like the decisions the last Australian government would have made. I am no expert on these things, so excuse my ignorance if I don’t fully understand the complicated nature of these decisions and topics.

But something I do have more knowledge on is the internet. Now, the censorship of the internet your government is proposing, Mr Rudd, in my opinion, has the potential to slide towards Chinese style internet censorship.

Of course child pornography is terrible and I don’t doubt that the internet has encouraged the spread of child pornography, but the acts of a tiny minority should not impede the access to, or the performance of the internet (filtering may slow internet speeds by up to 75%), for the vast majority.

Attempting to censor the internet is just plain silly. The sheer size of the net and its ever changing nature make it unfeasible technically. You can view a list of some of the technical issues on the No Clean Feed site Learn page.

There are also a lot of questions that the proposed bill leaves unanswered, again from No Clean Feed site:
What age level is the country’s Internet to be made appropriate for? 15? 10? 5 years old?
Who decides what material is “appropriate” for Australians to see?
How are lists of “illegal” material compiled?
Who will maintain the blacklist of prohibited sites?
How can sites mistakenly added to the list be removed?

If safety of the children is of paramount importance, surely there are better alternatives. The internet is ultimately a reflection of the real world. There are parts that are safe for your children and there are parts that aren’t. There are parts that you should only access as an adult and there are parts that should only be accessed by children in the presence of a responsible adult.

I may be biased, but I think the advice offered by my employer (Microsoft) in relation to keeping your kids safe online is not bad:

Keep communication open

Encourage your kids to talk to you without fear of punishment about what they read and see on the Internet. Place the computer in a common room, not a child’s bedroom.

Set clear rules for Internet use

Children of any age need their parents to establish clear guidelines
about Internet use. Establish a set of rules that you and your child can
agree on. Then post the rules above the computer or in another common space.

Keep personal data private

Teach your children not to share personal information in e-mail messages,
chat rooms, message boards, blogs, social networking sites, or other places online.

Use technology to help reduce risks

Use family safety tools as a companion to parental guidance. Internet
filtering software can help automate limitations on content and contact.

Should you be interested in downloading a free program to monitor and control your kids activity online that works with almost all Windows PCs – you can do so here – http://www.microsoft.com/protect/products/family/onecarefamilysafety.mspx

So please Mr Rudd, consider the alternatives to wide-scale internet censorship, because if protecting children online is your objective there are other alternatives. Where will the filtering end and how much money will be required if you don’t?

A concerned Australian who wants a healthy internet for the future.

If you want to read more about this issue the No Clean Feed site is a good one.

Technorati Tags: No Clean Feed,Australian Internet,Kevin Rudd

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My pic is up on Someone Once Told Me

A few posts down I detailed how I had my photo taken by Mario Cacciottolo as part of his project to capture people holding a a large notebook with something someone once told them written on it.

Well mine is now live. I have pasted the image below, but if you want to listen to my commentary you need to visit the site – http://www.someoneoncetoldme.com/gallery/10122008

Pic grabbed form Mario’s site:

Technorati Tags: Someone Once Told Me

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Agnes Hansdorfer – My Messenger buddy

Last night I went for drinks with Maggie Hansdorfer the sister of an old friend of mine – Agnes Hansdorfer.

Anyways we were talking about Agnes, the things we love about her and the things that drive us crazy, when Maggie asked where I lived in NYC. I said I have never lived in NYC, so Maggie asked if I live in Seattle when Agnes lived there, I said no again. I said that the fact of the matter was that we met at E3 in 2005 when were both doing PR for Xbox, her in the US and me in Aus. We chatted a bit at the event and she helped me get some interviews with US execs and that was it. We swapped cards at the end and I returned to Aus and she to Seattle.

We emailed a few times when we got back and then we added each other on Messenger. And that’s where in Agnes’s words, we became ‘fast friends’. For a long while we spoke about her constant boy issues (she is in a good long term relationship though now) and countless other things from holiday destinations, to how she should have her hair and what the surf had been like that morning in Sydney. we don’t speak every day, though if you were to tally up all the days between when we started chatting and now, it would be more often than not that we had at least one Messenger conversation.

We have met up once since that first time, she stayed a night with me in London on the way to a family holiday in Greece, but other than that it has been wholly a friendship that has evolved been sustained on Messenger – oh and we have the occasional phone call.

So this post is dedicated to Messenger and the wonderful friend it has brought me in the way of Agnes – hope to see you in NYC in the new year Agnes.

Oh yeah I should say I work for Microsoft, and before you say anything this isn’t about them it is about friendship damn you…

Agnes and me when she was in London last year.

Technorati Tags: Friends,E3,Messenger,Xbox

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Someone once told me

Twitter, the lovely little service that it is, introduced me to Mario Cacciottolo today. You see, we met up so that Mario could take my photo. No, not in a model sense, though with my looks it wouldn’t be out of the question – ahem…

Instead, Mario took my photo as part of a project he is undertaking where he takes a photo of a person, at least one a day, holding up a hand written phrase someone once told them.

You can read more about it here – on Mario’s page for the project.

Mario only planned to do the project for a short period of time, but now a couple of years in, is not really sure where it will end up. He has no desire to make money out of the project, though would like one day to host an exhibition in a gallery. I think it is a wonderful idea and would encourage anybody interested get in contact with Mario either on twitter via @marioSOTM or via his email – mario[at]someoneoncetoldme[dot]com.

Mario will post my picture on Friday and I even recorded an audio message that I assume will be posted next to it. What did someone once tell me? Well you will just have to wait won’t you.

UPDATE – It will actually be next week not this Friday that Mario will post the picture.
Technorati Tags: SOTM,Someone Once Told Me

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