MatthewGain.com
PR, the changing media landscape and social media
FEATURED POST
Tips for improving new business presentations
New business presentations, whether you agree with them or not, are very much a reality for just about every advertising, PR and media agency. I reckon over the course of my career I have been involved in maybe 60 or more new business pitches and that numbers increases every single week. Thankfully I have not won every pitch I have been involved in. I say thankfully because I have learnt … [Read More...]
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LATEST PROFESSIONAL CONTENT
Stuff PR people say
Building on the ‘Stuff/Shit XX say meme’, Hunter PR in the US has created Stuff PR people say… There are new examples of this meme growing by the minute. The one that kicked it off (at least I think): Shit Girls say: Hat tip – Mumbrella for alerting me to this. If you enjoyed this [...]
Carlsberg Bikie Stunt
Check out the clever video below produced by Carlsberg featuring a cinema full of rough and scary looking bikies. This type of stunt is not necessarily new, Heineken did something fairly similar not that long ago, which you can see at the bottom of this post. Though just because it isn’t new doesn’t mean it [...]
State of the internet infographic and advice for PRs wanting to communicate complex data
Keeping up with the scale of the internet and its associated stats and facts is a daunting task. In an attempt to simplify some of the data OnlineSchools.org have prepared a pretty stunning infographic. I love infographics generally, but this one is extra special special because it is interactive. Once loaded it will calculate how many [...]
LATEST PERSONAL CONTENT
Big waves at Teahupoo. Would you want to ride a wave like this? – Video by Chris Bryan
I love riding waves. I really, really do. Having said that I have absolutely no desire to ride waves like the ones in the video below. I am however very happy to watch them on vimeo. The waves in this video are the most intense I think I have ever seen. Imagine the rush you [...]
Gotye covered by 5 people playing the one guitar
Gotye’s Somebody That I Used to Know is undoubtedly one of the stand-out Australian releases of 2011. However it seems that it is getting attention overseas as well if the cover below by Canadian band Walk Off the Earth is anything to go by. The video features the band covering Gotye’s song whilst all five of them [...]
A cheeky Victorian getaway
The last week has involved no tweets, few Facebook updates, absolutely no work emails and most importantly no stress. I have been on holidays you see. Holidays that involved a road trip to Victoria, to visit old friends; surf uncrowded waves; drink beer in the sun; and most importantly spend time together as a family. Some of [...]
